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Experiential Marketing

Experiential Marketing

Havas reports 2.5% expansion in Q2 but UK growth ‘slightly negative’

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The network confirmed growth guidance of 2-3% for 2026.
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Experiential Marketing

History of Advertising Trust celebrates 50th birthday with inaugural awards

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Invitation-only awards take place in September, while a Teenage Kicks roadshow will tour UK in October and November.
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Experiential Marketing

Publicis Groupe UK hires Laura Vipond as chief growth officer of Creative Practice

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Vipond joins from Ogilvy UK.
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Experiential Marketing

Meta ad costs hit five-year low as creative drives performance

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Platforms’ AI targeting is driving costs down for brands, but conversion rates decline.
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Experiential Marketing

Born Social launches creator platform to counter AI-generated content

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Born Creator Community aims to help global brands scale human-led creative as social feeds become saturated with synthetic media.
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Experiential Marketing

Škoda teaches people how to pronounce the brand’s name

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Leo UK created the campaign.
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Experiential Marketing

Pitch Update: Aldi, M&S, Adidas, Dr Martens, Geely, Lucozade, Motorway, English Heritage and more

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Campaign's weekly round-up of pitches, reviews and account wins.
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Experiential Marketing

Under Armour hosts footballer chaos at the Hotel Armouré

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Campaign includes "hero" films and creator content.
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Experiential Marketing

Neverland calls on industry to build employee trust with equal pay pledge

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Equal for Equals goes live today, with six guiding principles to which agencies can sign up.
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Experiential Marketing

Ultimate Sevens challenges perceptions around rugby with AI-powered campaign

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Brothers & Sisters created the campaign using its AI Studios.
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