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Experiential Marketing

Experiential Marketing

Ultimate Sevens challenges perceptions around rugby with AI-powered campaign

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Brothers & Sisters created the campaign using its AI Studios.
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Experiential Marketing

English Heritage launches integrated media and creative review

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Brief for the charity estimated to be worth around £4m.
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Experiential Marketing

Sky Media appoints Greg Brooks as head of marketing

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Brooks was formerly global chief marketing and culture officer at WPP’s Mindshare.
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Experiential Marketing

Sir Martin Sorrell: ‘Cannes is not about creative; it’s about media’

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S4 Capital founder on the client rebound toward "out-housing", why enterprise ad buying will eventually automate and the future of the agency model.
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Experiential Marketing

Hearts & Science scoops Grand Prix at Thinkbox TV Planning Awards 2026

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Agency won for its work with client GoCompare.
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Experiential Marketing

Beefeater 0.0 brings Jay Kay back into Virtual Insanity in first work by Lucky Generals

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The agency won the account at the end of 2025.
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Experiential Marketing

YouTube posts 13% ad revenue growth in Q2, tops $11bn

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YouTube's ad business stayed in double-digit growth as Alphabet beat expectations on Search, AI and Cloud.
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Experiential Marketing

British Podcast Awards 2026 shortlist revealed

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Nominated podcasts include Dish from Waitrose, The Louis Theroux Podcast and Table Manners with Jessie and Lennie Ware.
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Experiential Marketing

ITV, Kraft Heinz and Shelter join Campaign In-House Agency Awards 2026 judges

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The final deadline for entries is 13 August.
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Experiential Marketing

Sanaa Shaikh Joins Signature Scents & Co as Chief Marketing Officer – hr today

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... experiential marketing programs across multiple consumer brands. Earlier, she was Head of Marketing at Nu Republic, leading brand strategy ...
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