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CATEGORY

Experiential Marketing

McDonald’s UK unveils festive campaign with ‘Grinched’ Christmas menu

Creative featuring The Grinch Meal was created by Leo UK and runs across radio, social, display, press and out of home.

‘Advertising has failed to market itself’ – Rory Sutherland

Sutherland made his remarks in the first episode of the IPA’s new podcast series ‘Making Sense’.

Loveholidays takes Joe Marler on a sunny holiday inside a billboard

It is the first work by Ark Agency since winning the account in September.

Christmas Private View: Waitrose & Partners, Tesco, Disney, EE, JD Sports and Barbour

AMV BBDO's Nick Hulley and Nadja Lossgott and Grey London's Helen Rhodes critique a selection of festive spots.

VCCP scraps Good Relations and Harvard brands to create £22m integrated PR agency

VCCP chief executive Stephanie Brimacombe will lead VCCP Roar as CEO.

De’Longhi UK brews social and influencer pitch

VCCP was appointed as the brand’s creative and strategic agency in September without a pitch.

Ad campaign calls out Meta for ‘failure to protect users’ from scams

‘#IgnoredByInsta’ was created by creative studio Insiders and includes an online petition

Ancestry and Loveholiday wins shuffle global indie rankings

Meanwhile, US agencies dominate the top of the table

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