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Experiential Marketing

Experiential Marketing

‘The agency industry is not dying, it’s adapting’: Analysts react to H1 holdco results

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After Havas chair and chief executive Yannick Bolloré said the agency sector is now “in a good place”, Campaign asked financial analysts for their...
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Experiential Marketing

Kewpie Mayonnaise hosts pop-up in Covent Garden

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Backlash created the experience.
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Experiential Marketing

The key holdco charts in H1: Revenue, profit margin, pitches and share price

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Campaign compares the performance of the five biggest global agency groups in the first half of 2026 across a series of metrics.
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Experiential Marketing

Paddy Power asks ‘why the football not?’ in new campaign

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The work was created by BBH London.
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Experiential Marketing

Special London makes trio of creative hires

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The agency is joined by Camille Yin, Rory Sheppard and Aengus Ryan.
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Experiential Marketing

Formation Games and Jeff Stelling challenge football fans to run a club

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Ace of Hearts created the campaign.
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Experiential Marketing

Reach surpasses 50,000 paid subscribers

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Milestone comes as publisher pursues original content over volume.
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Experiential Marketing

Group set to win Cancer Research UK’s integrated media, creative and digital

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Integrated remit won by group following competitive pitch.
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Experiential Marketing

The lawsuits that could force Meta to redesign Facebook and Instagram

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From a 29-state action to individual and school-district claims, lawsuits target Instagram and Facebook to change its apps and algorithms.
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Experiential Marketing

Friends of Animals appoints agency for anti-feather campaign

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The goal is for the work to spark a conversation around the use of feathers in fashion.
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