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Friday, October 30, 2026
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CATEGORY

Experiential Marketing

Peroni appoints Havas to its global creative account

McCann Worldgroup, led by McCann London, was the incumbent.

McLaren partners Central Saint Martins for race-inspired fashion show

The fashion show will debut on 16 September at the McLaren Technology Centre.

D&AD report calls on industry to teach junior talent ‘human judgement’ in wake of AI

D&AD’s AI & Creativity Report 2026: The Cost of the Shortcut found that entry-level roles are disappearing, impacting junior talent’s opportunity to learn about...

Coca-Cola invites fans to ‘taste every second’ in Premier League campaign

The drinks giant’s new two-minute ad was created by VML.

From Coca-Cola to TfL: The biggest media accounts set to close in H2 2026

Campaign's status update on the biggest media accounts still without a winner this year.

Client satisfaction improves while agency satisfaction wanes

Research from Verity Relationship Intelligence finds growing satisfaction gap due to issues such as unclear direction and unrealistic timelines.

80% of Google searches with AI-generated summaries end without a click

Report argues that producing machine-readable content is more important for product discovery than traditional SEO.

Six Flags Packs Fright Fest with Reasons to Come Back – DesignRush News

Want to create a seasonal experience with enough depth to keep audiences engaged? Explore these top experiential marketing agencies in our directory.

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