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Experiential Marketing

Experiential Marketing

Lack of junior talent and ROI on AI among top adland issues for Campaign editors

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A lot of activity around experiential marketing versus brands using traditional media dollars. UK. Maisie McCabe, editor of Campaign UK. Move towards ...
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Experiential Marketing

TRADEMARK wins Bronze Eventex Award for outstan… | Pluang – Crypto, Stocks, Gold & Funds

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TRADEMARK, a global experiential marketing agency, won the Bronze Eventex Award for its exceptional work on Adobe MAX 2025, a major creative ...
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Experiential Marketing

Delivery platform UVA App and De La Cruz Ogilvy win Direct Lions Grand Prix

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UK wins five Direct Lions and one Creative Data Lion.
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Experiential Marketing

Special US and PHD NY take Media Grand Prix for Uber Eats

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UK awarded a gold, silver and bronze Lion.
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Experiential Marketing

VML and Burson win Cannes Lions PR Grand Prix

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VML London and Burson’s campaign for "The KitKat Heist" has won a PR Lions Grand Prix award at this year’s International Festival of Creativity.
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Experiential Marketing

Accenture Song on Whalar, ‘new creativity’ and plans to do media ‘differently’

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Chief executive Ndidi Oteh spoke at Cannes Lions about the agency's growing specialisms and strategic investments.
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Experiential Marketing

PepsiCo Foods names Seren Cankiri as UK and Ireland CMO

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Cankiri replaces Fernando Kahane, who departed PepsiCo in March.
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Experiential Marketing

Royal British Legion ‘backs’ the Armed Forces community in OOH ads

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It is the first work by Leagas Delaney since it was reappointed to the account.
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Experiential Marketing

Flixbus plugs its services with special build

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One Black Bear made the work.
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Experiential Marketing

Wieden & Kennedy’s Ana Balarin: Craft can be a distraction from weak ideas

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Ana Balarin, joint chief creative officer at Wieden & Kennedy London, spoke on a panel at Campaign House in Cannes alongside Kate Stanners, CCO...
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