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Experiential Marketing

Experiential Marketing

RNIB enlists gamers to show challenge of sight loss

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Twitch streams will simulate what gaming looks like to blind or partially sighted players.
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Experiential Marketing

Stagwell’s Assembly hires former Havas Media chief

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Matt Adams, who was most recently COO at Brainlabs, is Assembly's new Europe and UK leader.
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Experiential Marketing

BBDO CEO Andrew Robertson on technology, the new brand work and where the magic lies

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In a world where agencies want to be solutions partners and creatives want to deploy generative AI tools, the veteran adlander still sees opportunities...
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Experiential Marketing

ScienceMagic saddles up on global Brompton account

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ScienceMagic will be responsible for delivering a new global brand platform and campaign.
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Experiential Marketing

TikTok fined £12.7m for children’s data and privacy breaches

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The UK’s data watchdog said TikTok failed to protect the privacy of 1.4 million children.
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Experiential Marketing

Danone set to appoint global creative agency

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Review includes FMCG giant's plant, dairy, and water brands.
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Experiential Marketing

Beauty Pie hires media agency for £3m account

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The brief has a focus on brand media and growth.
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Experiential Marketing

Sid Lee co-founder passes creative reins on to new blood

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Philippe Meunier has led creative for 30 years.
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Experiential Marketing

Actimel promotes better immune support to Fortnite players

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To promote the yoghurt’s many health benefits, ‘The Immunity Station’ will give players a boost to their characters’ health.
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Experiential Marketing

Škoda parks global creative with FCB Inferno

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The appointment does not affect Fallon London's work with the car brand.
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