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Experiential Marketing

Experiential Marketing

New prize categories unveiled for Campaign Ad Net Zero Awards

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International campaigns will be able to enter, as well as UK companies operating in sustainable ways as the early bird deadline of 14 July...
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Experiential Marketing

Lego’s Julia Goldin named Marketing Society’s Inspirational Marketing Leader of the Year

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The awards ceremony took place at the Truman Brewery in London on 6 July.
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Experiential Marketing

TikTok disputes report it is ‘abandoning’ live shopping expansion in Europe

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The platform says it never planned to launch TikTok Shop in continental Europe in the first half of this year, and is focused on...
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Experiential Marketing

ITV’s This Morning and Boots team up for menopause awareness campaign

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The Menopause Bus will visit London, Birmingham, Liverpool and Cardiff.
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Experiential Marketing

Häagen-Dazs amps up the humble ice-cream van with celebrity DJs

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The brand experience will start its journey in London this month and later heads to Edinburgh.
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Experiential Marketing

Margaret Jobling appointed as ISBA’s next president

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She takes over from Peter Duffy.
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Experiential Marketing

Global new-biz regional analysis: China dominates total billings in Asia-Pacific

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Majority of new-business activity within FMCG was in China
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Experiential Marketing

Immerse, Hotcow, Because, Publicis Groupe, Big Group, N2O Brand Activation, Absolute Blue, etc

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Experiential Marketing Digital campaigns. Shopper Marketing Sampling campaigns. Applications that contain: Clothing Industry IT Food and Beverage
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Experiential Marketing

Former Group M leader becomes inaugural Origin CEO

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Tom George will assume full-time leadership of the project as it moves into a build and test phase.
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Experiential Marketing

Nationwide CMO departs

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Sara Bennison leaves the role after six years.
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