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Experiential Marketing

Experiential Marketing

TfL kicks off £2.5bn outdoor review as it pitches Tube and bus contracts together

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It is the first time TfL has put rail and bus contracts up for review simultaneously.
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Experiential Marketing

Saatchi & Saatchi makes senior strategy appointments

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Emily Lewis-Keane and Jimmy MacAskill have joined the agency.
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Experiential Marketing

WPP fires Group M executive detained over bribery charges

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The executive was terminated following a post by Shanghai's economic police, alleging that multiple former employees of an ad agency in China had taken...
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Experiential Marketing

IPG underperforms peers again in Q3: ‘Results did not measure up to expectations’

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The holding company reported a 0.4% organic growth decrease YoY as it continues to face pressure from lower spending by tech and telecom clients...
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Experiential Marketing

In Pictures: Media Week Awards 2023

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Check out the highlights from Thursday night's ceremony.
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Experiential Marketing

Marmite invites Gen Z to try the ‘Marma Sutra’ in innuendo-laden experience

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Experiential Marketing

Uncommon opens New York studio and bags Sam Shepherd to lead

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Shepherd joins as chief creative officer from Leo Burnett Chicago.
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Experiential Marketing

The Macallan and Chorus recreate hues of Scotland’s golden hour at London hotel

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Event promotes The Macallan''s Harmony Collection.
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Experiential Marketing

Havas claims to be among ‘best in class’ with 4.5% growth in Q3

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French agency group expects organic revenue to be ahead of most rivals.
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Experiential Marketing

Nationwide Displays Unveils New Corporate Brand, Nationwide 360, to Reflect Their Ever …

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The new company name, Nationwide 360, speaks to the (r)evolution of the event and experiential marketing industry and the company's ability to ...
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