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CATEGORY

Experiential Marketing

Experiential Marketing

Does enough creative thought go into online advertising?

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After WPP's Mark Read said adland puts too much emphasis on targeting the right consumers and not enough about the message, industry leaders respond.
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Experiential Marketing

Ogilvy UK CEO Michael Frohlich joins PR agency Weber Shandwick

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Frohlich was appointed to lead the newly unified Ogilvy UK in 2018.
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Experiential Marketing

Budweiser pitches pop-up stadium experiences for MLB’s Opening Day

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The pop-ups also indicate that brands are once again interested in experiential marketing after many brands suspended those efforts during pandemic ...
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Experiential Marketing

Pressure on brands rising over Tokyo Olympic Games

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Organiser uncertainty and lack of in-person attendance may see brands rethink their investment, commitment and marketing plans for the Games.
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Experiential Marketing

Vaginal dryness treatment brand Replens MD wins £500,000 TfL diversity prize

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Campaign created by The Gate London awarded for tackling ageism in advertising.
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Experiential Marketing

Ikea created an audio version of its catalog (and some people actually like it)

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No, it’s not an early April Fool’s joke.
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Experiential Marketing

Meatless Farm partners with Real Madrid for conversion campaign

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Football players will share their experiences of reducing their meat intake.
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Experiential Marketing

Nike salutes the strength of pregnant women in new film

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Campaign is by Wieden & Kennedy London.
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Experiential Marketing

Mini enlists eight creators to unveil new cars

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Experiential Marketing

Asim Chaudhry stars in VCCP ad for Walkers

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People Just Do Nothing actor – rather than long-term brand frontman Gary Lineker – features in the first major ad by VCCP for the PepsiCo...
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