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Experiential Marketing

Experiential Marketing

Campaign Podcast: Media Week Awards lowdown | TfL & Eurostar in media news

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Guests David White from PHD Media, Richard Friar from Starcom and Simon Daglish from ITV discuss their respective gong-collecting at the recent Media Week...
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Experiential Marketing

UK new-business rankings: 26 October 2023

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BBH picked up Paddy Power at start of year.
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Experiential Marketing

Publicis recruits Group M’s Niel Bornman for UK media CEO and group role

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Bornman is second Group M executive to join Publicis following Demet Ikiler's appointment as COO earlier this year.
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Experiential Marketing

Google parent Alphabet’s profit surges in Q3 as ad spend ‘stabilizes’

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Executives said advertisers turned to Google’s AI-powered products in the quarter to drive ROI and efficiency.
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Experiential Marketing

House 337 launches AI ethics committee and guidelines

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The guidelines aim to protect human creativity and train people on how to leverage AI responsibly.
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Experiential Marketing

Heinz Beanz taps into nation’s affection of baked beans

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It is the first spot from Wieden & Kennedy London for the brand.
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Experiential Marketing

W Communications creates brand experience division

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W Communications has formally launched WXP, a division led by a former Snap and Gymshark experiential marketer.
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Experiential Marketing

Havas Red names Europe and UK CEO

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Global comms agency Havas Red has named a new Europe and UK CEO.
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Experiential Marketing

People’s Postcode Lottery changes its ways in new campaign

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VMLY&R created the campaign, which diverts from the brand's traditional ad style of revealing cheques on doorsteps.
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Experiential Marketing

‘A bit rebellious’: Jung Von Matt leadership on UK debut

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Jung Von Matt opens for business in the UK. Campaign chatted to the three founding leaders of the fledgling London office.
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