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Saturday, October 31, 2026
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CATEGORY

Experiential Marketing

‘Brand equity transfer’: EE launches ‘biggest’ brand refresh in a decade – Marketing Week

... experiential marketing. He notes the change in proposition has led to a change in the marketing team structure within EE. The teams with ...

Pinterest Is Out To Prove Its More Than Just A Mood Board, But Are Advertisers Convinced?

Pinterest had its first go at experiential marketing when it opened the Possibility Place pop-up in London last month, giving users an opportunity ...

Park Place Launches Third Annual Season Of Giving – Southlake Style

... experiential marketing manager Kara Connor says. “In the past two years, we have learned about hundreds of organizations that serve North Texas in ...

General Mills hands global media account to UM

The multibillion-dollar food manufacturer has returned to UM, which last held its media account in 2011.

Laurent Simon departs VMLY&R

He left before the VMLY&R and Wunderman Thompson merger announcement.

Cannes Lions launches Luxury & Lifestyle award category and drops Mobile

There has been demand from luxury sector to recognise creativity, awards organisers say.

Wonderhood Studios opens branding and design studio

Wonderhood Design will sit in between its television, branding and advertising studios.

Netflix posts US$1.9 billion operating income for Q3 2023, up 25% from this time last year

Right on par with Wall Street estimates, the streaming giant also garnered nearly 9 million new paid subscribers. However the generation of ad revenues...

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