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Experiential Marketing

Experiential Marketing

Warner Bros. Discovery is up for sale. Who will buy it?

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WBD’s announcement to explore strategic alternatives sent the stock price up 10%. The suitors are circling, but how many are really ready to bite?
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Experiential Marketing

Amazon ad sales chief David Amodio to leave for new role

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Northern Europe ad sales lead lands new TV sales job.
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Experiential Marketing

Beverages: Dunkin’ and Kahlúa Tap Salma Hayek Pinault to Boost Co-Branded Product

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The campaign's layered approach combines celebrity influence, culturally attuned storytelling, and experiential marketing. Salma Hayek Pinault's ...
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Experiential Marketing

Pitch Update: Jaguar Land Rover, DfE, ScottishPower, Vinted, Five Guys, Sharps, Drambuie and more

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Campaign's weekly round-up of adland's latest account pitches, reviews and appointments.
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Experiential Marketing

WPP launches Open Pro for marketers to create campaigns without an agency

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Holding company claims the tool does not replace agency work.
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Experiential Marketing

Power 100 2025: top five in not-for-profit and public sector

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Campaign is saluting the Power 100 members who are excelling in their sectors. Today it's the turn of the marketers working in the not-for-profit...
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Experiential Marketing

Jaguar Land Rover shortens pitch list to three as global review hots up

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Accenture Song, Omnicom, Publicis and WPP have been battling for account.
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Experiential Marketing

Future of the Pitch 2025 finds pitching is ‘no longer fit for purpose’

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Intermediary Creativebrief quizzed 100 brand chief marketing officers and agency chief executives on the state of pitching.
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Experiential Marketing

Turkey of the Week: British Airways looks out of a window for an idea

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The campaign has been created by Uncommon Creative Studio.
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Experiential Marketing

Billion Dollar Boy hires Charlie Hurrell as UK managing director

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She was previously chief client officer at House 337.
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