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Experiential Marketing

Experiential Marketing

House 337 launches AI ethics committee and guidelines

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The guidelines aim to protect human creativity and train people on how to leverage AI responsibly.
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Experiential Marketing

Heinz Beanz taps into nation’s affection of baked beans

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It is the first spot from Wieden & Kennedy London for the brand.
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Experiential Marketing

W Communications creates brand experience division

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W Communications has formally launched WXP, a division led by a former Snap and Gymshark experiential marketer.
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Experiential Marketing

Havas Red names Europe and UK CEO

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Global comms agency Havas Red has named a new Europe and UK CEO.
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Experiential Marketing

People’s Postcode Lottery changes its ways in new campaign

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VMLY&R created the campaign, which diverts from the brand's traditional ad style of revealing cheques on doorsteps.
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Experiential Marketing

‘A bit rebellious’: Jung Von Matt leadership on UK debut

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Jung Von Matt opens for business in the UK. Campaign chatted to the three founding leaders of the fledgling London office.
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Experiential Marketing

TfL kicks off £2.5bn outdoor review as it pitches Tube and bus contracts together

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It is the first time TfL has put rail and bus contracts up for review simultaneously.
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Experiential Marketing

Saatchi & Saatchi makes senior strategy appointments

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Emily Lewis-Keane and Jimmy MacAskill have joined the agency.
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Experiential Marketing

WPP fires Group M executive detained over bribery charges

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The executive was terminated following a post by Shanghai's economic police, alleging that multiple former employees of an ad agency in China had taken...
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Experiential Marketing

IPG underperforms peers again in Q3: ‘Results did not measure up to expectations’

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The holding company reported a 0.4% organic growth decrease YoY as it continues to face pressure from lower spending by tech and telecom clients...
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