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Experiential Marketing

Experiential Marketing

General Mills hands global media account to UM

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The multibillion-dollar food manufacturer has returned to UM, which last held its media account in 2011.
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Experiential Marketing

Laurent Simon departs VMLY&R

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He left before the VMLY&R and Wunderman Thompson merger announcement.
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Experiential Marketing

Cannes Lions launches Luxury & Lifestyle award category and drops Mobile

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There has been demand from luxury sector to recognise creativity, awards organisers say.
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Experiential Marketing

Wonderhood Studios opens branding and design studio

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Wonderhood Design will sit in between its television, branding and advertising studios.
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Experiential Marketing

Sky Bet goes for the big freeze in first ad by Grey London

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Grey London won the account in March.
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Experiential Marketing

Netflix posts US$1.9 billion operating income for Q3 2023, up 25% from this time last year

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Right on par with Wall Street estimates, the streaming giant also garnered nearly 9 million new paid subscribers. However the generation of ad revenues...
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Experiential Marketing

UK new-business rankings: 19 October 2023

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Good week for media indies.
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Experiential Marketing

Movers and Shakers: Mother, EssenceMediacom, Dentsu, Lloyds, Lucky Generals, Jellyfish and more

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Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
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Experiential Marketing

Campaign Podcast: Rani Patel & Ete Davies on black female leadership | VMLY&R-WT merger

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This year's theme for Black History Month 'Saluting our sisters'.
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Experiential Marketing

EE ushers in new era celebrating connectivity in the mundane

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Rebrand celebrates the ordinary and stars members of the UK public.
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