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Friday, August 7, 2026
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CATEGORY

Experiential Marketing

Sanket Mehta and Rishabh Chawla Arrived in Thailand for the Global Premiere of Jurassic World

The premiere of Jurassic World: Rebirth marked a milestone in global entertainment, blending storytelling, creator culture, and experiential marketing ...

Live Experiences Offer Brands “Grounding Moments” for Audience Connection | LBBOnline

The experiential marketing landscape has undergone a significant transformation over the past five years, from the disruption caused by lockdowns ...

Naming rights now open for ICC Sydney’s rebranded Entertainment Centre – Mediaweek

• Integrated experiential marketing opportunities across 100+ annual events. • Customised brand integration across the entire visitor journey.

ISBA picks Simon Michaelides as next director general

Michaelides takes over the role from Phil Smith.

Coca-Cola and Disney team up for Star Wars battle in a cinema

The campaign includes limited-edition cans and an AR experience.

Pitch Update: TikTok, Merlin, Feeld, Bang & Olufsen, SipSmith, Guinness World Records and more

Campaign's weekly round-up of the latest account pitches, reviews and appointments.

Cannes Lions faces calls to step up action on sexual harassment

Women sought refuge in Empower Café when Cannes Lions safe zones were not open.

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