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Experiential Marketing

Experiential Marketing

Wild Bill’s Franchise Uses Event Season to Drive Growth

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The brand was built around mobility and event-based selling long before pop-up retail and experiential marketing became common industry buzzwords.
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Experiential Marketing

Praxis on the new credibility economy – Strategy

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The new offering examines how disciplines like PR, influencer, experiential marketing, AI and creative work together to shape trust. Modules ...
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Experiential Marketing

Is Burger King’s Early Mandalorian Push Reshaping QSR’s View on Experiential Brand Investment?

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... experiential marketing can reshape traffic patterns and repeat visits in quick-service dining. We'll now consider how this early...
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Experiential Marketing

Interluxe Group Acquires adMixt to Build Full-Service Luxury Marketing Platform | citybiz

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The deal brings together Interluxe's experiential marketing, communications, media, and affluent audience intelligence capabilities with adMixt's ...
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Experiential Marketing

One burger to rule them all? McDonald’s puts McSpicy loyalties to the test

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... experiential marketing and gamified outdoor activations. Created in collaboration with Leo Burnett Singapore and OMD Singapore, the campaign saw ...
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Experiential Marketing

Tinder breaks up with ‘hellos’ in its European campaign

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The work promotes the launch of Tinder's Astrology Mode and a redesigned Music Mode.
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Experiential Marketing

Hawkstone Farmers’ Choir wins Britain’s Got Talent as final draws 4.5m viewers

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Biggest peak for ITV in 2026 outside sports fixtures and Coronation Street and Emmerdale’s crossover.
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Experiential Marketing

Wonderhood Design wins project for beauty brand Vieve

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The appointment follows a competitive pitch.
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Experiential Marketing

Carat hires Jellyfish’s Laura Crichton as client MD

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Appointment follows Flora Kong's move to Dentsu X.
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Experiential Marketing

OpenAI UK ads trial: four holdcos invited to spend more than £1m

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Trial will begin in the coming days.
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