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Experiential Marketing

Experiential Marketing

Sports Direct Women’s Euros ad enlists stars for park football match

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Fresh Base Productions produced the ad.
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Experiential Marketing

DM9 admits faults in case study for Grand Prix-winning work

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'Efficient way to pay' won the Creative Data Grand Prix last week.
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Experiential Marketing

Campaign does double at PPA with business media brand and audio content of year wins

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Haymarket Media Group won four prizes at PPA Awards 2025.
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Experiential Marketing

JCDecaux and Global accused of ‘censorship’ of anti-HFSS campaign

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Youth activist group Bite Back has alleged ads pulled due to 'political messaging'.
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Experiential Marketing

Climate activists enter WPP lobby in latest protest

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Climate campaign group Cut The Ties to Fossil Fuels has held a demonstration at one of WPP’s offices.
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Experiential Marketing

Omnicom-Interpublic deal approved by FTC with restrictions on ad boycotts

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The US Federal Trade Commission's approval is contingent on restrictions on co-ordinating adspend on a political or ideological basis.
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Experiential Marketing

The Brief: Portal-Potties and Scrub Clubs – Event Marketer

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This week's hot takes on hot topics in experiential marketing cover Portal-Potties, National Rosé Day and Scrub Clubs.
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Experiential Marketing

An Ode to the Future: AI meets the world at SuperAI 2025 in Singapore | Branding in Asia

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Produced by Experiential Marketing & Events Agency Sight, the 7,000 attendees from 1,000+ companies from 100 countries attending the conference at ...
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Experiential Marketing

How Hybrid Experiences Are Reshaping Continuous Consumer Engagement

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Experiential marketing has also evolved into a new form in the hybrid model, with emphasis on engaging consumers completely. Either through pop-up ...
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Experiential Marketing

Vector Media Appoints Sheri Ham as EVP of National Sales – ACCESS Newswire

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... experiential marketing platform. Sheri's appointment underscores our ongoing dedication to innovation, excellence, and partnership across every ...
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