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CATEGORY

Experiential Marketing

Scentopia, Asia’s unique experiential perfumery in Sentosa, Singapore now a travel …

As a fledgling experiential marketing destination, (https://www.scentopia-singapore.com) Scentopia aims to educate its guests on the spectacular ...

Eliminate Commercial Exclusion Through Innovative Products, Opay Boss Tasks Organisations

In other categories, Guinness Stout came top in the experiential marketing campaign of the year category with Lush Hair occupying the second spot ...

Nationwide embarks on creative review

VCCP has held the account since 2015.

Joint co-founder Lori Meakin departs after 10 years

Joint will buy out Meakin’s shares in the business.

Campaign podcast: Waitrose controversy, Big Awards and Christmas ads part two

Martin Beverley, chief strategy officer at Adam & Eve/DDB, Emma de la Fosse, chief creative officer at Digitas UK and Shelley Smoler, chief creative...

Global new-biz round-up: WPP wins big as it scoops up a third of all September billings

Mediacom picks up Nestlé – one of the biggest media accounts.

Radiocentre identifies companionship as new reason for audio growth

Research was conducted by research agency Differentology on behalf of Radiocentre

Dove wins The Marketing Society brand of the year 2022

Unilever brand has campaigned for young people's self-esteem and said it hoped the award would inspire more brands 'to find their own purpose'.

Waitrose & Partners edits out sun tan scene from Christmas ad

'It's beginning to look a lot like Christmas' was created by Adam & Eve/DDB.

JCDecaux partners with Google to launch Reach

The programme helps BAME-led brands grow through out-of-home campaigns.

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