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CATEGORY

Experiential Marketing

Recently, the convenience store industry has been making headlines by opening a series of …

As it is located in Yeouido, the center of Seoul, it is considered a suitable place for experiential marketing due to its large floating ...

Barbie Dream Fest is the latest way the doll brand is coming to life – Marketing Brew

... experiential marketing industry. “It came out of conversations with our friends at Mattel about wanting to bring this incredibly rich and diverse ...

Newprinces open to further acquisitions after Carrefour’s Italian business

News business : Italian food and beverage manufacturer Newprinces said on Friday it would consider other acquisitions, if the opportunity arises, ...

Top five agency stories this week – Conference News

Experiential marketing agency TRO has announced the launch of Activate Live, a specialist creative production division designed to transform big ...

Team Vitality deal ups Stake’s esports presence | SportBusiness

RushBee's offering will include guidance on brand strategy, creative ideation and execution, media strategies and experiential marketing aimed at Gen ...

Chelsea FC marketer Claire Cronin moves to David Lloyd Clubs

Cronin takes on newly created chief marketing officer role at the fitness club chain.

WaterAid picks Special London for UK creative account

Agency appointed after a competitive pitch.

Accenture Song strategy partner Amy Gilmore moves to Untangld

She has been tasked with helping the agency scale its growth in the UK and Europe.

Agencies on the Agenda: Havas Media Network, IPG and McCann London

Campaign showcases the three agencies on its radar from the past week.

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