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CATEGORY

Experiential Marketing

Meta’s Nicola Mendelsohn navigates through ‘year of efficiency’

Mendelsohn, who oversees Meta’s multi-billion dollar ad business, believes the tech giant has been ‘underestimated’ and is ‘bullish’ about its new focus.

M&C Saatchi appoints first global head of advertising network

Part of goal to create 'frictionless global advertising network' for clients.

Sir Martin Sorrell making ‘excellent recovery’ from surgery

Sorrell underwent surgery on Sunday (5 February).

Specsavers pokes fun at kissing for glasses wearers in contact lens push

The campaign was created by Specsavers in-house creative shop The Agency.

Mail Metro Media plans restructure and redundancies

DMG’s ad sales arm overhauling operations amid challenging ad market.

Sky’s ad revenue drops 2% in 2022

The World Cup impacted ad sales in the fourth quarter.

Disney and Visa team up for integrated campaign

Partnership will also involve Visa’s banking brand partners.

Campaign podcast: Online safety & jail | Bupa & AMV BBDO on low carbon ads | Jingles

Bupa & AMV BBDO leaders explain how they cut 95% of carbon emissions in a global campaign, and social media insiders on whether tech...

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