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CATEGORY

Experiential Marketing

Habitat signs with Channel 4 for debut TV partnership

Idents created by New Commercial Arts will appear across Channel 4 platforms for 12 months.

Earthquake appeal from Campaign Turkey

This is a call for help from the global advertising industry from Campaign in Turkey.

Revolving Door Roundup Agency Moves: Battery, Stein IAS, Wasserman & More – Adweek

Richard Rathe and John Capano, both experiential marketing industry veterans, partnered to launch full-service events and experiential marketing ...

‘Revolving door of culture ministers continues’: industry reacts to Rishi Sunak reshuffle

Industry bodies have been left 'dismayed' by another sudden change of culture secretary, days after the incumbent Michelle Donelan said she was an ally...

Walk-In Media hires managing director from EssenceMediacom

Agency is looking to grow domestically and internationally

Google announces Bard, its answer to rival ChatGPT

Google is taking on ChatGPT and pre-empting Microsoft's move to integrate ChatGPT into its Bing search engine.

Omnicom grew nearly double-digits in 2022, but 2023 outlook is cautious

The holding company is seeing tailwinds from e-commerce, healthcare and media but remains cautious in its 2023 outlook.

John Lewis Partnership reviews creative, Adam & Eve/DDB walks away

Agency started working on flagship John Lewis account in March 2009 and won Waitrose in 2015.

Ad Net Zero sets its US agenda, with education and recruitment as key priorities

The organization announced its priorities alongside the 4A’s, ANA and IAB at a breakfast event in New York City on Tuesday.

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