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Monday, August 3, 2026
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CATEGORY

Experiential Marketing

PepsiCo on how a media shake-up boosted OOH

Ed Sanderson, senior media director, head of media and planning at PepsiCo, talked about transforming the brand’s outdoor media strategy at Media 360.

Bauer’s Thomas Garry wins Media360 Challenge 2026

Four contestants pitched to make the case for a different medium.

Bisto launches creative review

Premier Foods-owned brand is running the pitch without an intermediary.

Campaign Audio Advertising Awards 2026: winners revealed

Acast, Global, Goodstuff and iProspect were among the big winners at this evening's ceremony.

Nike Football teases World Cup campaign with star-studded Polaroids

The Polaroids feature the likes of Cristiano Ronaldo and Kim Kardashian.

Deliveroo hires Evelyn Lopez Mendoza as head of marketing

Evelyn Lopez Mendoza will replace Caroline Harris.

How Just Eat and British Heart Foundation manage brand risk in influencer marketing

Brands were speaking on a panel regarding how brands balance traditional and new media at Media 360.

Morrisons renews Clarkson’s Farm sponsorship for second year

The partnership will see Morrisons feature across Series 5 with a new campaign spanning Prime Video, Fire TV, Amazon, and social channels.

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