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CATEGORY

Experiential Marketing

Publicis and LiveRamp hit back after rivals claim M&A deal will harm ‘neutrality’

Omnicom and Stagwell have questioned the future independence of the data collaboration platform if it is acquired by the French agency giant.

Marketers may replace agencies over weak AI use, Ingenuity Pulse report finds

The report found 80% of marketers would consider replacing a partner that is failing to use AI effectively.

Twinings and Uncommon Creative Studio part ways

Uncommon won the creative account in 2021.

Estrella Damm partners Wavey Garms for Gala activation

Gala Festival is taking place from 22 to 24 May at Peckham Rye Park.

Channel 4’s former head of streaming joins Global

Fatima Dowlet was made redundant as part of Channel 4's restructure in July of last year.

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