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Saturday, October 31, 2026
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CATEGORY

Experiential Marketing

Jeff Dodds succeeds Craig Inglis as The Marketing Society chair

Inglis, former customer director at John Lewis, has been chair for eight years.

Backlash’s Katie Peake on why experiential retail matters to fashion now more than ever

Peake has worked in experiential marketing for more than 15 years, having started in traditional advertising across television, print and campaign ...

Is media becoming more like entertainment?

The Campaign Podcast discusses how Cannes Lions media and entertainment categories reflect the disciplines' similarities, and why they are converging.

Department for Business and Trade set to review creative account

The incumbent is the consortium Unlimited and Pablo.

The Brief: FX’s Mall Takeover and Utz’s Cheese Ball Challenge – Event Marketer

This week's hot topics in experiential marketing cover Utz's Million Cheese Ball Challenge, an FX mall takeover and The House of Lexus.

SK Telecom will start pre-opening Samsung Electronics’ Galaxy Z Fold 8, Z Fold 8, and Z Flip 8 on th..

The company analyzed that the experiential marketing introduced with Netflix was added to the competitiveness of the terminal, leading to the response ...

Omnicom accelerates growth with 6.1% organic revenue gain – Marketing Edge

... experiential marketing and AI enabled business solutions through a single partner. Chairman and Chief Executive Officer John Wren said the latest ...

Experiential Marketing Trend of the Week: Delivery Design – Event Marketer

Experiential Marketing Trend of the Week: Delivery Design ... Experiential marketers are the bosses of the attendee journey, but this summer, we're ...

Korean retailers target Japan as K-beauty and K-fashion surge – CHOSUNBIZ

... experiential marketing. COSMAX(192820) will designate Japan as a core strategic market and establish a local production plant, and Amorepacific ...

After the Activation: The Cannes Lions 2026 Trends Report – BizBash

Inside the activations, conversations, and emerging trends that defined Cannes Lions and what's next for experiential marketing.

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