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Experiential Marketing

Experiential Marketing

Specsavers taps 90s club culture for over-50s audiology campaign

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The work was created in-house alongside PR agency Golin Ketchum.
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Experiential Marketing

Richard Oliver departs Omnicom Media

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The chief investment officer was with IPG since 1994.
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Experiential Marketing

TBWA unveils new global visual identity

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It was created by TBWA’s design studio Design by Disruption (DXD).
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Experiential Marketing

Sky Media MD Karen Eccles departs

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Karen Eccles' departure was announced in a memo to partners today.
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Experiential Marketing

BMW revs up social media review

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A decision is expected in autumn, the automotive brand confirmed to Campaign.
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Experiential Marketing

Chaka Sobhani, Richard Brim, Felix Richter and Lynsey Atkin join Big Awards judging panel

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Deadline for the awards is Thursday 6 August.
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Experiential Marketing

Dairylea Dunkers become the key to freedom in a campaign by VCCP

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The work is part of the brand's "Set them free with Dairylea" platform.
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Experiential Marketing

‘Big tech’ Q2 results roundup: Meta can’t quite catch Google and Microsoft’s AI surges

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The end of Q2 has brought H1 of 2026 to a close. As businesses shift their focus towards the latter half of the year...
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Experiential Marketing

What to expect as WPP shakes up results reporting

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WPP is due report results for Q2 2026 on Thursday 6 August.
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Experiential Marketing

EU draws the line on synthetic media: What the new AI Transparency Code means for marketers

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With the EU AI Act taking effect over the weekend, brand leaders must re-evaluate how they use automation in consumer-facing advertisements.
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