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CATEGORY

Experiential Marketing

PPA boss: social media climate presents opportunity for ‘expertly curated content’

Sajeeda Merali, chief executive of the Professional Publishers Association, calls on platforms to be held accountable for harmful algorithmic content.

Hawkstone makes TV ad debut before England’s first World Cup match

Campaign spoke to the brand’s co-founder Johnny Hornby about the ad.

Joint names Ayla de Moraes as head of strategy

De Moraes has previously worked at McCann London, Orange Panther Collective, Publics Poke, Grey and VCCP.

Bauer appoints new publishing CEO as Helen Morris and Steve Prentice step down

Bauer Media's UK publishing co-CEOs to leave the business at the end of June.

Agency leads: social media ban will have ‘muted’ impact on media spend

This is despite a report that the forecast for UK digital advertising spend for 2027 has been cut by £1.3bn.

Movers & Shakers: Publicis London, WPP, ITV, Mondelez, Uncommon CX, Born Social, Initiative and more

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

Mondelez CEO on less healthy food ad rules: ‘UK needs education, not regulation’

Dirk Van de Put says regulation "doesn’t change the habits of people”.

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