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Experiential Marketing

Experiential Marketing

Movers & Shakers: AMV BBDO, Publicis, Ogilvy, M&C Saatchi, St Luke’s, Just Eat and more

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Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
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Experiential Marketing

Nearly three-quarters of shoppers plan non-essentials cutbacks in peak retail period

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Epsilon research predicts overall UK consumer spend to be £17.9bn between Black Friday and Christmas sales.
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Experiential Marketing

Jaffa Cakes playfully tries to eclipse classic 1999 ‘Full moon, half moon’ ad

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Ad from 1999 featured a teacher taunting her kids by munching Jaffa Cakes to demonstrate lunar phases.
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Experiential Marketing

Foot Locker brand platform aims to earn its trainer-culture ‘stripes’

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The retailer tapped a rap legend and Wieden & Kennedy vets to showcase its history, partnerships and ubiquitous “Stripers”.
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Experiential Marketing

Elvis officially moves into Wonderhood Studios’ Soho office

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The move follows Wonderhood Studios’ acquisition of Elvis’ creative arm.
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Experiential Marketing

Publicis London hires David Anderson and Ian Brassett as creative directors

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The duo joins from Ogilvy.
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Experiential Marketing

Alzheimer’s Society appoints UK media agency

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The charity has worked with Medialab since 2014.
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Experiential Marketing

The real impact of merchandise branding: Why branded products are more than just …

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Merchandise and the rise of experiential marketing. Modern marketing is increasingly focused on experiences rather than simple transactions ...
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Experiential Marketing

Has job security become more important than progression?

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With data and anecdotal evidence pointing to rising job security concerns, Campaign asks adland whether employees are prioritising ‘feeling safe’ over getting ahead.
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Experiential Marketing

Heinz’s New Ketchup ‘Love Lid’ Doubles as a Data-Driven Marketing Move

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The lid also gives the company a fresh entry point for experiential marketing around grilling season, and it doesn't need a single new commercial...
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