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Experiential Marketing

Experiential Marketing

Pitch Update: Ecco, Asda, Screwfix, Fentimans, British American Tobacco, Novo Nordisk and more

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Campaign's weekly round-up of pitches, reviews and account wins.
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Experiential Marketing

Virgin Atlantic Holidays ad focuses on the moment before a decision

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The work was created by Lucky Generals.
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Experiential Marketing

Twitch appoints global CMO

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Christine Cassis joins the Amazon streaming subsidiary from Shopify.
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Experiential Marketing

Estée Lauder’s dreamy spot celebrates small moments of joy

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Campaign stars Hailee Steinfeld and runs across TV, OOH and digital channels.
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Experiential Marketing

Rennie calls out dog owners to ‘stop the blame game’

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The campaign was created by McCann London.
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Experiential Marketing

Hiscox and Uncommon evolve partnership after pitch

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Insurer moves from “campaign-led” to “always-on” programmes.
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Experiential Marketing

Fred Olsen Cruises launches media review

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Campaign UK understands that the review is being handled by Ingenuity+.
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Experiential Marketing

Screwfix appoints agency to PPC account

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The appointment follows a competitive pitch.
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Experiential Marketing

Dentsu and Mindshare lead nominations for Digital Cinema Media Awards

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Winners will be announced at a ceremony in London on 8 October.
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Experiential Marketing

Havas Play and Loughborough University join forces to foster new talent

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Partnership is designed to get students into the world of sports marketing.
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