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Experiential Marketing

Experiential Marketing

Omnicom and Tesco Media to use real-time data to affect in-store creative

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The tool will change creative across Tesco’s in-store network according to real-time retail intelligence signals.
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Experiential Marketing

Cannes Lions: Uncommon led Saturday nominations with 13

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The agency’s shortlisted work includes “The periodic fable” and “The secret ingredient” for The Ordinary and “Reflections” for British Airways.
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Experiential Marketing

Devika Bulchandani on WPP’s own impatience with its turnaround plan

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“The biggest challenge is speed,” says the holding company COO.
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Experiential Marketing

Cannes Lions: UK shortlisted 143 times on Sunday

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Campaign outlines the UK agencies that made the most impact on Sunday's shortlists. 
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Experiential Marketing

Liz Wilson departs Landor

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The former Accenture Song MD joined Landor in 2023.
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Experiential Marketing

88Percent launches at Cannes to challenge marketing’s Western lens

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As brands hunt for growth beyond mature markets, 88Percent will rally around the Global Majority, with Campaign Asia-Pacific hosting a fireside conversation with former...
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Experiential Marketing

Cannes Lions 2026 live blog: all the award winners and festival news

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The latest updates from the International Festival of Creativity.
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Experiential Marketing

Experiential marketing is not having a moment – The Drum

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But the jury does include Julie Hogan, who leads experiential marketing at Meta. And it includes an extraordinary group of marketers and creative ...
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Experiential Marketing

How should adlanders spend Lions week if they aren’t going to Cannes?

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The industry gives its advice on how to make the most of Cannes Lions week, even when you're not drinking rosé on La Croisette.
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Experiential Marketing

Campaign steps up global expansion by launching in Central and Eastern Europe

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Under new partnership with The Brief Media Company Campaign will enter Poland, the Czech Republic, Slovakia, Hungary and Romania.
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