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CATEGORY

Experiential Marketing

Experiential Marketing

Croud unveils AI agents in its Croudie network and operating system

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Humans will remain ‘in the loop’.
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Experiential Marketing

M&S models dance in the snow in final festive fashion ad

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Retailer's 20-second spot follows four other spots released last month.
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Experiential Marketing

Havas acquires UK experiential agency Bearded Kitten

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Bearded Kitten will be rebranded as Bearded Kitten, Part of Havas Play.
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Experiential Marketing

Audible reviews EMEA social account

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UK is not included in the review.
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Experiential Marketing

Has 2025 been the year for independent agencies?

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The Campaign Podcast asks if in a year flooded with holding company moves, have independent agencies had their era?
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Experiential Marketing

Save the Children ad delivers aid in red Christmas trucks in first work by Ace of Hearts

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The charity appointed Ace of Hearts as its strategic and creative agency in November.
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Experiential Marketing

Adam & Eve/DDB to merge with TBWALondon and FCB to fold into AMV BBDO

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Miranda Hipwell becomes chief executive of Adam & EveTBWA, as FCB’s Katy Wright becomes chief client officer at AMV BBDO.
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Experiential Marketing

Omnicom reveals huge agency shake-up, unveils new leadership, cuts 4000 jobs

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US agency giant says 'we still believe in agency brands' and it is 'de-siloing' to break down internal barriers.
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Experiential Marketing

Omnicom consolidates global advertising agencies into TBWA, McCann and BBDO

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DDB, FCB and Mullenlowe brands to be retired following Omnicom’s purchase of Interpublic.
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Experiential Marketing

Omnicom keeps six media networks but switches global CEOs to brand presidents

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Omnicom Media Group rebrands as Omnicom Media.
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