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Friday, October 30, 2026
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CATEGORY

Experiential Marketing

Formula E’s Ellie Norman: creator marketing ‘starts from a position of trust’

The CMO shares how creators, alongside a new partnership with Disney+, are helping the sport reach new viewers.

We Are Collider develops tool to predict brand experience ROI

Roxi uses AI to predict and measure the ROI of activations.

Monks hires Darren Savage as group strategy director

The shop has created two new strategy roles.

See all this week’s Ads of the Day

Which brands and agencies made Campaign’s Ad of the Day this week?

Agency bonuses down 14% as rising costs take their toll

Median bonuses fell 14% in 2025, according to Campaign data.

Channel 4 extends targeting proposition to YouTube channels

The move is part of Channel 4’s Fast Forward strategy, which is targeting a 'digital-first' offering by 2030.

Brand Film Awards 2027: open for entries

Brand Film Awards, the awards scheme from PRWeek and Campaign that celebrates the best brand storytelling on film globally, is now open for entries...

Superdrug owner appoints media agency

The account was previously with WPP Media’s Mindshare.

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