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CATEGORY

Experiential Marketing

M&S brings fashion to the F1 grid with pit lane show

Event is inspired by a new multi-year partnership with Silverstone ahead of the British Grand Prix.

Jurors pull back the curtain on Cannes Lions’ new integrity era

With the festival wrapped, inside sources share how new verification rules and mandatory AI disclosures altered the judging process.

Uncharted’s Laura Jordan Bambach: Creatives are ‘infantilised’ and kept away from finances

The founder and chief creative officer of Uncharted was speaking on a panel at the UK Creative Festival in Margate.

Skechers picks three for international media roster

Multi-market media review covered several markets including the UK, India and China.

LinkedIn appoints ad sales director from Pinterest

Beth Horn, UK and southern Europe MD at Pinterest, also departed the brand in May of this year.

Christine Turner and Kevin Masters join Feral as ECDs

The pair report to Feral founder Richard Huntington.

World Cup Experiential: 10 Activations Bringing Soccer Fandom to Life Beyond Stadiums

we continue with our coverage of World Cup experiential marketing wins. ... Related Articles. How Sony Electronics' Creative Space Tour Acts as a ...

Wildlife is Building Moments Fans Will Never Forget | LBBOnline

From Scott's well-informed vantage point, the future of experiential marketing will depend less on novelty and more on meaning, with a focus on ...

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