13.9 C
Munich
Friday, June 5, 2026
- Advertisement -

CATEGORY

Experiential Marketing

AA/Warc: adspend to break records and smash £50bn ceiling in 2026

Adspend in the third quarter of 2025 was up 11.4%, thanks to strong summer of sports and film.

Absolut Vodka and Tabasco ad likens drink to molten lava

The global campaign was created by Wieden & Kennedy London.

Google criticised after blocking measurement comparing YouTube and TV

YouTube owner sent a 'cease and desist' letter to Barb and Kantar Media.

Virgin hires ECD from AKQA to lead in-house creative studio

Executive creative director will report to Virgin’s chief experience officer and former AKQA exec, Sam Kelly.

‘Flat White Or F*ck Off’ coffee activation lands at Outernet

Creative agency helps realise concept based on marketing theory by Rory Sutherland.

DfE reveals first further-education work by VCCP

'Give your skills a new life' portrays people looking for a career change.

Google could be forced to let UK publishers opt out of AI Overviews, CMA says

Under the regulator's proposals, Google will face legal obligations to demonstrate its search rankings – including AI Overviews and AI Mode – are fair...

Stu Outhwaite-Noel and Ben Middleton join Pablo

The pair co-founded Creature London in 2011. 

Latest news

- Advertisement -