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CATEGORY

Experiential Marketing

Coca-Cola UK marketing chief Elodie Peribere departs

Peribere has led the brand's marketing in Great Britain and Ireland since 2023.

‘Brands value asset creation over creativity’ – IPA research

Overall, nine out of 10 brand leaders are seeing commercial value from their agency partnerships.

Havas Play UK promotes Ross Taylor to CCO

Taylor joined Havas Play UK in 2024.

PHD UK names Vicky Radcliffe CIO as Chris Walsh steps down

Walsh was chief commercial and operations officer at PHD UK.

Neverland wins Hostelworld creative account

The review was overseen by the brand’s new chief marketing officer Richard Bowden.

Outvertising seeks new CEO as Chris Dunne steps down

LGBTQ+ advocacy group seeks new volunteer leader.

Walmart and the World Cup is a Masterclass in Bad Marketing – Weddings

They love it even more when they can slap a corporate logo on a multi-billion-dollar global sporting event and call it "experiential marketing.

Leap Event Technology expands integrated platform across APAC – Mumbrella

The company provides an all-in-one suite of ticketing, mobile apps, experiential marketing, and event management tools, combined with expert ...

‘Never write a headline that sends your audience looking for your competitor’

... experiential marketing agency MUT · Shalini Singh joins Raymond Group as Head - Corporate Communications. TOP STORIES. Latest. Featured. As RMG fades ...

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