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Saturday, October 31, 2026
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CATEGORY

Experiential Marketing

Art Fund explores art’s emotional impact by recording people’s brainwaves

The experience was created in partnership with Pablo and The Mill Experience.

Friends share joy in Amazon’s Beatles-soundtracked Christmas ad

Gentle in-house spot set to ‘In My Life’ to run in the UK, US and Europe.

Uncommon and Heatherwick Studio launch movement to stop boring buildings

'Humanise' invites people to snap pictures of buildings that make them depressed to open conversations with developers, designers, politicians and planners.

ISBA publishes standardisation framework for retail media

Framework is result of a collaboration including Omnicom Media Group's Transact and brand owners such as Unilever and Nestlé as well as John Lewis...

RIP Gen Z, Millennial, Boomer: Is it time for the marketing industry to ditch generational labels?

Leading think tank The Pew Research Center has announced it will stop using generational terms like 'Gen Z' to describe different cohorts of society,...

Channel 4 enlists Tom Read Wilson to narrate Stand Up To Cancer ad break

EssenceMediacom and Wavemaker worked on the activity alongside Channel 4's Creative Hub.

Apple revenue falls for fourth consecutive quarter, despite iPhone and services highs

Revenue from advertising, subscription fees and app developers continues to command a greater share of Apple’s revenue as it faces headwinds in its core...

Sky Media launches tool that matches creative with ‘most responsive audience’

Latest in a line of capabilities Sky has introduced to improve brands' reach into its audiences.

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