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Wednesday, July 29, 2026
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CATEGORY

Experiential Marketing

Gousto cooks up global street food experience

The recipe box company hopes to capture taste buds that are craving a holiday.

Facebook accuses competition watchdog of ‘fundamental errors’ in Giphy inquiry

Social media company argues it has not reduced competition by merging with Giphy.

Lucky Generals recruits Paddy Power brand head to fill one of two new senior roles

Paul Mallon joins as head of special ops, Chloe Davies as head of social impact.

Abba picks TMW Unlimited for strategic marketing of first ‘Voyage’ in 40 years

The creative agency will work with Abba’s in-house marketing team on 'revolutionary' concert comeback.

Campaign AI M&A watch: Highest monthly deals since start of 2020

There were 74 marketing services deals in July.

Pitch Update: Agency execs return from holidays to slew of big results

Duolingo, meanwhile, has got on its bike and moved to a new media agency.

Publicis Media taps MediaCom’s Bianca Best as EMEA head of digital

Role is a new one in Publicis Media’s trading division, PMX.

ReserveBar’s focus on innovation, partnerships fuels growth – Luxury Daily

... why experiential marketing remains relevant and what is next for ReserveBar. ... beverage alcohol brands have learned that experiential marketing is not ...

‘Brainpower and brilliance’: AMV names two new heads of strategy

The pair have a combined 13 years at the agency.

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