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Experiential Marketing

RIP Gen Z, Millennial, Boomer: Is it time for the marketing industry to ditch generational labels?

By andydixontd
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andydixontdhttp://scene2ltd.co.uk/news

Leading think tank The Pew Research Center has announced it will stop using generational terms like ‘Gen Z’ to describe different cohorts of society, but should marketers follow?

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