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CATEGORY

Experiential Marketing

IWD 2024: the Campaign team names inspirational women

On International Women’s Day, Campaign's journalists celebrate the women in adland they most admire.

Channel 4 study finds TV sponsorships improve with longevity

Sponsorship Rocks study finds sponsorships particularly effective in targeting 16- to 34-year-old viewers.

Havas posts 4.4% organic growth for 2023

Results include global income for Havas Media, Havas Creative and Havas Health & You.

BT Business reveals first work from Adam & Eve/DDB

The ad shows BT's support for businesses.

CreativeX study: Advertising continues to overlook and stereotype dark-skinned and older women

CreativeX founder and CEO Anastasia Leng said the findings represent a “gap between intent and action” in the industry.

Celebrity Big Brother returns to 3.2m viewers on ITV

Series is being sponsored by William Hill.

Final deadline looms for Campaign Tech Awards 2024

Don't miss out on this year's big event.

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