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Sunday, November 1, 2026
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CATEGORY

Experiential Marketing

M&S and Mother take over Oxford Circus with scented posters

The retailer said engaging multiple senses can help create “a more immersive and memorable experience”.

Waitrose and Saatchi & Saatchi get the good times rolling in new campaign

The work will run until late August and includes reactive elements.

Krow Group appoints trio of group ECDs

The team will lead the agency’s creative departments across London, Norwich, Leicester and Belfast.

Melanoma UK launches campaign to help dispel skin cancer myths in people of colour

The campaign was made by T&Pm to mark Melanoma Awareness Month.

Interbrand London names Emma Ellis as president

She will report to Interbrand's global chief executive Gonzalo Brujó.

Primark launches new branding by VCCP

VCCP landed Primark's creative account last year.

Coming soon: the 2024 School Reports

Yes, it's very nearly that time again. How are you feeling?

National Lottery gets beat pumping for Set For Life game

The campaign is the second by Allwyn since it took over the lottery licence in February.

Absolut Vodka creates online video series in run up to Coachella

The vodka brand presents a video series in Absolut.Land.

Pitch Update: Brittany Ferries, Mind, Pfizer, Molson Coors, Hovis, Kettle Chips and more

Campaign rounds up the latest pitches, reviews and account wins.

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