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CATEGORY

Experiential Marketing

M&C Saatchi withdraws support for Next 15 takeover

Next 15’s current share price values M&C Saatchi at about £233.7m, marking a significant decline on the original £310m valuation.

DC United Establish Local Business Recognition Program

... to participate in experiential marketing during D.C. United's match on June 25 at Audi Field against Nashville SC with kickoff at 5 p.m....

The story lives on: Renault resurrects classic ‘Papa, Nicole’ ad (with a spin)

The original 'Papa, Nicole' campaign was a 1990s phenomenon, selling 300,000 Clios in its seven-year run.

Dreams names Iris as creative and strategic agency

Rivals McCann UK and Dentsumcgarrybowen lost out.

Mother calls on clients to shorten pitch process at chemistry meetings

It will donate profits from new clients to help young people start a career in creative industries.

Group M: UK ad market to grow 9.3% as ‘decoupling from economic factors’ continues

Group M has revised its UK ad spend growth in its half-yearly report.

Purpose Awards 2022: winners revealed

Find out the winners from the prestigious UK Purpose Awards 2022, presented by PRWeek, Campaign and Third Sector, which were announced in a ceremony...

Govt and Great Global Trade campaign celebrates best of UK creativity at Cannes Lions

The Advertising Association is bringing 40 companies together as part of the trade mission.

Food and drink consultancy Salt enters the metaverse

Company says the the move will make metaverse marketing more accessible to food and drink brands.

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