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CATEGORY

Experiential Marketing

Experiential Marketing

Global new-biz regional analysis: China dominates total billings in Asia-Pacific

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Majority of new-business activity within FMCG was in China
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Experiential Marketing

Immerse, Hotcow, Because, Publicis Groupe, Big Group, N2O Brand Activation, Absolute Blue, etc

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Experiential Marketing Digital campaigns. Shopper Marketing Sampling campaigns. Applications that contain: Clothing Industry IT Food and Beverage
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Experiential Marketing

Former Group M leader becomes inaugural Origin CEO

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Tom George will assume full-time leadership of the project as it moves into a build and test phase.
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Experiential Marketing

Nationwide CMO departs

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Sara Bennison leaves the role after six years.
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Experiential Marketing

Starcom and Channel 4 release final videos in six-part series

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The last two videos in the Brave Stories series focus on age and ethnicity.
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Experiential Marketing

True Elements onboards TBWA as their creative agency – Exchange4media

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PR & CORP COMM NEWS PR COMMUNE MAGAZINE WOMEN ACHIEVERS AWARDS 2022. MEDIA. TELEVISION RADIO DIGITAL OUT OF HOME PRINT EXPERIENTIAL-MARKETING.
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Experiential Marketing

Madrí Excepcional launches debut campaign with Havas London

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Parent company Molson Coors made Havas its lead creative agency in 2018.
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Experiential Marketing

MRM UK hires Ioana Filip as chief creative officer

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She succeeds Nicky Bullard.
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Experiential Marketing

EE tackles online sexist abuse in campaign telling men it’s their problem

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Work by Saatchi & Saatchi shows women going through pain for their sport.
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Experiential Marketing

Times Group’s Rajat Mittal starts experiential marketing firm – Exchange4media

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Rajat Mittal, Vice President and Business Head – Experiential Marketing, Agency New Business & BCCL Group Company Business, has moved on and ...
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