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Experiential Marketing

Experiential Marketing

UK digital ad market grows by 13% to £35.5bn

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Investment in video display outpaced digital ad market growth in 2024.
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Experiential Marketing

The Kite Factory launches growth consultancy

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The consultancy, called Ascend, is the result of client demand.
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Experiential Marketing

MG Motor picks media agency following competitive pitch

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The review is understood to have taken eight months.
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Experiential Marketing

‘Just tone deaf’ – Nike’s marathon campaign backlash

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An out-of-home (OOH) marathon campaign by sports brand Nike is facing criticism for being ‘tone deaf’ following Yom HaShoah, the Jewish Holocaust memorial day.
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Experiential Marketing

What happened to the progress in female creative leadership?

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In this episode of The Campaign Podcast, the team welcomes guest Laura Jordan Bambach to discuss why adland is seeing a decline of women...
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Experiential Marketing

Honda Motor Europe steers creative review

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Ingenuity+ is handling the process.
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Experiential Marketing

Campaign Tech Awards 2025: shortlist revealed

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Winners will be announced on 5 June at the ceremony in London.
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Experiential Marketing

Google reveals third-party cookies are here to stay

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Tech giant’s 360 u-turn will mean advertisers can still use third-party cookies to target consumers.
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Experiential Marketing

Experiential can help build trust in healthcare brands with younger audiences – The Drum

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Until recently, it might've seemed that experiential marketing didn't have a place in the healthcare sector. That's changed, explains Virginia H.
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Experiential Marketing

Screwfix picks M&C Saatchi for creative account

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Appointment follows four-way shootout.
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