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CATEGORY

Experiential Marketing

Metro.co.uk brings back Pride logo to protest against Qatar World Cup

The newsbrand took the decision after players were threatened with punishment for wearing a OneLove armband.

Outvertising calls for better brand allyship amid World Cup LGBTQ+ row

The statement responds to the FA's decision to roll back its commitment to the OneLove campaign.

Philips Domestic Appliances appoints creative agency

Appointment follows a three-way competitive pitch

Capgemini acquires 23red to boost creative capabilities

This is the second creative acquisition for Capgemini after buying Rufus Leonard.

Cadbury marketing chief exits

Barlet-Batada has been a regular in Campaign's Power 100.

Qatar’s Budweiser beer ban ‘a storm in a pint cup’

Sports marketing leaders say the last minute U-turn on Bud selling alcoholic beer at World Cup games has been blown out of proportion.

Q3 global new-biz review: Omnicom dominates with nearly a fifth of quarterly billings

Telecoms sees major increase in billings from UK-owned companies.

Ad Industry Makes Strides in DEI But More Work Needs to be Done | MediaVillage

Hershey, Crayola and Oscar Mayer Fuel Brand Loyalty with Experiential Marketing - By Adam Cohen-Aslatei. Jun 5, 2018 ...

Harlem’s Fashion Row Launches Black Designer Shopping Directory – Footwear News

... brand strategy and experiential marketing. And in 2020, Daniel launched Icon 360, a nonprofit to eradicate the inequities challenging Black ...

IPG’s Magna Finds ‘Media Time Paradox’ — People Spending Less Time With It – MediaPost

A recent forecast on experiential marketing spending from PQ Media also projects significant growth for IRL experiences, as well as marketing ...

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