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Experiential Marketing

Experiential Marketing

Sweaty Betty campaign has legs

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The campaign was created by Havas London.
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Experiential Marketing

Creative Equals campaign urges women to bring their own chair to the table

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Campaign was created by That Lot.
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Experiential Marketing

AI influencers cut costs and always ‘look flawless’, says tech marketer

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Asavari Moon speaks at Influencer360, discussing how brands can alter the ‘race, religion and looks’ of AI influencers.
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Experiential Marketing

Global announces 1,000 new digital screens across TfL’s Tube and rail services

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Plans include digital tunnel wraps on the Elizabeth line.
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Experiential Marketing

Is a four-day working week viable for adland?

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A small number of agencies has embraced the four-day working week and while agency leaders seem to be up for it, there are a...
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Experiential Marketing

Motel hires Will Sansom as first chief strategy officer

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Sansom spent six years at The Brooklyn Brothers.
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Experiential Marketing

Eurostar campaign urges people to ditch planes and cars

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Adam & Eve/DDB created the campaign.
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Experiential Marketing

Meanwhile hires Jenny Tighe and Bryn Walters as senior creatives

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The pair will report to creative directors Rachel Miles and Michael Tsim.
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Experiential Marketing

Pukka Herbs picks independent creative agency

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Four shops made it to the final pitch.
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Experiential Marketing

SXSW London appoints Mother Family as youth engagement partner

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The event is coming to Europe for the first time in June.
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