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CATEGORY

Experiential Marketing

Experiential Marketing

Global tourism boards target India amid surging outbound travel and market potential

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How is experiential marketing redefining touchpoints? The age of the glossy brochure days is long gone. Now, the traveller must experience a ...
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Experiential Marketing

Ocean Outdoor names new UK CEO and makes group changes

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Leadership shake-up comes as the group eyes European expansion.
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Experiential Marketing

Cindy Gallop awarded gong for building ties between UK and US ad industries

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She was handed the Leadership Icon Award by the UK Advertising Exports Group.
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Experiential Marketing

Cadbury campaign transforms Heroes into British legends

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The work was created by VCCP.
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Experiential Marketing

FCB London, Mother, Adam & Eve/DDB and Uncommon Creative Studio pick up gongs at Ciclope 2025

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This year’s festival and awards ceremony took place in Berlin between 7 and 9 October.
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Experiential Marketing

New York Jets bring American football to London with ‘touchdown tailgate’

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The activation was produced by 160over90.
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Experiential Marketing

Stranger Things and Chupa Chups host gamified activation at Thorpe Park

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The experience was produced by N2O.
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Experiential Marketing

Screwfix works at the speed of Mo Farah in first ad by M&C Saatchi

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M&C Saatchi was appointed to the brand’s creative account in April.
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Experiential Marketing

British Red Cross partners with C4 for ‘Closer to home’ campaign

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The campaign brings together British Red Cross, Channel 4, VCCP, The Kite Factory and Little Dot Studios, part of All3Media.
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Experiential Marketing

Initiative to handle lion’s share of Bayer’s global media account

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Initiative's split includes the £185.8m EMEA business.
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