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CATEGORY

Experiential Marketing

The Kite Factory launches growth consultancy

The consultancy, called Ascend, is the result of client demand.

MG Motor picks media agency following competitive pitch

The review is understood to have taken eight months.

‘Just tone deaf’ – Nike’s marathon campaign backlash

An out-of-home (OOH) marathon campaign by sports brand Nike is facing criticism for being ‘tone deaf’ following Yom HaShoah, the Jewish Holocaust memorial day.

Honda Motor Europe steers creative review

Ingenuity+ is handling the process.

What happened to the progress in female creative leadership?

In this episode of The Campaign Podcast, the team welcomes guest Laura Jordan Bambach to discuss why adland is seeing a decline of women...

Campaign Tech Awards 2025: shortlist revealed

Winners will be announced on 5 June at the ceremony in London.

Google reveals third-party cookies are here to stay

Tech giant’s 360 u-turn will mean advertisers can still use third-party cookies to target consumers.

Experiential can help build trust in healthcare brands with younger audiences – The Drum

Until recently, it might've seemed that experiential marketing didn't have a place in the healthcare sector. That's changed, explains Virginia H.

Screwfix picks M&C Saatchi for creative account

Appointment follows four-way shootout.

Why are brands overcomplicating gaming?

In this bonus episode of The Campaign Podcast, the team chats to PHD about the British Heart Foundation's Twitch campaign, which won big at...

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