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CATEGORY

Experiential Marketing

AI influencers cut costs and always ‘look flawless’, says tech marketer

Asavari Moon speaks at Influencer360, discussing how brands can alter the ‘race, religion and looks’ of AI influencers.

Is a four-day working week viable for adland?

A small number of agencies has embraced the four-day working week and while agency leaders seem to be up for it, there are a...

Motel hires Will Sansom as first chief strategy officer

Sansom spent six years at The Brooklyn Brothers.

Meanwhile hires Jenny Tighe and Bryn Walters as senior creatives

The pair will report to creative directors Rachel Miles and Michael Tsim.

Pukka Herbs picks independent creative agency

Four shops made it to the final pitch.

SXSW London appoints Mother Family as youth engagement partner

The event is coming to Europe for the first time in June.

UK digital ad market grows by 13% to £35.5bn

Investment in video display outpaced digital ad market growth in 2024.

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