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CATEGORY

Experiential Marketing

The Balboa Craft Beer Festival 2022 – NBC Los Angeles

Amber Pfister chats with the Head of Experiential Marketing for O.C. Magazine, Traci Takeda, about the unlimited craft beer, local eats, ...

New “Phygital” Martech Platform Turns Experiential Marketing into Data Goldmine

PRNewswire/ -- Experiential marketing made a splashy comeback in 2022. Every major brand from Nike to Pepsi to Nintendo is devoting increasingly ...

Cannes Lions renames Titanium Lions in tribute to Dan Wieden

The category will be called the Dan Wieden Titanium Lions.

BrewDog announces ‘anti-sponsorship’ of controversial Qatar World Cup

The brewer has spoken out against the World Cup, in work by Saatchi & Saatchi London.

Deliveroo serves up Sky Glass on ad platform

Deliveroo launched Media and Ecommerce platform earlier this year.

News publishers strike £1m investment and content deal

National World puts money into The News Movement.

Ernest Jones returns to TV with Christmas spot

Jeweller becomes one of the first brands to advertise on Netflix.

Twitter’s international marketing lead among planned layoffs

Social media platform is set to cut large parts of its marketing and communications functions.

With the San Diego Sports Arena under his belt, Ernie Hahn takes stock and welcomes …

Now a consultant to the arena, he is focused on his new experiential marketing company, Dream Hahn, and the Wonderfront music festival, ...

Novel vending machine highlights craft value – Brews News

Lagasse said an experiential marketing method was key in incentivising customers. “Belgo is about adding a twist,” he said. “So, we knew that, ...

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