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Experiential Marketing

Experiential Marketing

Screwfix works at the speed of Mo Farah in first ad by M&C Saatchi

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M&C Saatchi was appointed to the brand’s creative account in April.
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Experiential Marketing

British Red Cross partners with C4 for ‘Closer to home’ campaign

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The campaign brings together British Red Cross, Channel 4, VCCP, The Kite Factory and Little Dot Studios, part of All3Media.
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Experiential Marketing

Initiative to handle lion’s share of Bayer’s global media account

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Initiative's split includes the £185.8m EMEA business.
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Experiential Marketing

Dove urges society to change the way it compliments young girls

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The global campaign was created by Zulu Alpha Kilo’s New York and Toronto offices.
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Experiential Marketing

Why are diverse minds more suited to advertising?

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The Campaign Podcast looks into why people with neurodiversity are attracted to advertising and the barriers and taboos that still exist in the workplace.
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Experiential Marketing

CSO Ben Shaw to leave MullenLowe UK

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Departure comes against backdrop of upheaval at the agency.
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Experiential Marketing

Emirates appoints global media agency

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All six networks were invited to pitch earlier this year.
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Experiential Marketing

Citroën launches surreal film featuring giant gnome and tea cup

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BETC Paris created the campaign.
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Experiential Marketing

Beko selects global social and creative agency

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Appointment follows six-way competitive pitch process.
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Experiential Marketing

EssenceMediacom’s James Mackenzie joins Havas Media Network

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Mackenzie has been at the WPP Media agency since 2017.
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