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CATEGORY

Experiential Marketing

Google’s AI chatbot Bard spouts lies and misinformation in 78% of cases: report

In one instance, Bard wrote a 227-word monologue denying the Holocaust, which included details like the “photograph of the starving girl in the concentration...

RNIB enlists gamers to show challenge of sight loss

Twitch streams will simulate what gaming looks like to blind or partially sighted players.

Stagwell’s Assembly hires former Havas Media chief

Matt Adams, who was most recently COO at Brainlabs, is Assembly's new Europe and UK leader.

BBDO CEO Andrew Robertson on technology, the new brand work and where the magic lies

In a world where agencies want to be solutions partners and creatives want to deploy generative AI tools, the veteran adlander still sees opportunities...

ScienceMagic saddles up on global Brompton account

ScienceMagic will be responsible for delivering a new global brand platform and campaign.

TikTok fined £12.7m for children’s data and privacy breaches

The UK’s data watchdog said TikTok failed to protect the privacy of 1.4 million children.

Danone set to appoint global creative agency

Review includes FMCG giant's plant, dairy, and water brands.

Beauty Pie hires media agency for £3m account

The brief has a focus on brand media and growth.

Sid Lee co-founder passes creative reins on to new blood

Philippe Meunier has led creative for 30 years.

Actimel promotes better immune support to Fortnite players

To promote the yoghurt’s many health benefits, ‘The Immunity Station’ will give players a boost to their characters’ health.

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