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Experiential Marketing

Experiential Marketing

LG updates global brand identity to appeal to Gen Z

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The South Korean consumer electronics giant has added a new colour, typeface and digital expressiveness to its brand collaterals.
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Experiential Marketing

Lego targets Star Wars enthusiasts with immersive experience

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Lego took over a section of Star Wars Celebration Europe 2023 to promote its series of licensed sets and toys.
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Experiential Marketing

WPP confirms FGS Global private equity deal

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WPP has confirmed that private equity firm KKR has made an investment in FGS Global in a deal that values the consultancy at $1.425bn.
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Experiential Marketing

Netflix set to appoint media agency

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Incumbent Wavemaker was knocked out earlier in the process.
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Experiential Marketing

Labour attack ads: Keir Starmer’s focus on negativity shows ‘gloves are off’

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Communications experts are surprised, but not alarmed, by a Labour attack ad that implies Rishi Sunak is soft on child sexual harassment cases.
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Experiential Marketing

EMEA agency rankings: EssenceMediacom and Saatchi & Saatchi ride high

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Both agencies exceed $250m in billings in first leagues of 2023.
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Experiential Marketing

Tena offers ‘unseen’ look at family carers

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Work has been created by Abbott Mead Vickers BBDO.
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Experiential Marketing

Ovo Energy chooses Saatchi & Saatchi as creative agency

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Saatchi & Saatchi takes over from Lucky Generals.
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Experiential Marketing

‘Most marketers don’t believe in their work; they just don’t want to get fired’: Gary Vee on state of the industry

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Not the one to shy away from shooting sharp one-liners, Campaign sat with marketing guru Gary Vaynerchuk to discuss the changing industry landscape, winning...
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Experiential Marketing

‘The food industry’s dirtiest secret’: Nuud calls out gum giants on plastic content

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The campaign was created by TheOr.
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