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CATEGORY

Experiential Marketing

Experiential Marketing

FutureBrand global CEO Nick Sykes and executive team exit

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FutureBrand will now report to McCann’s local offices instead of McCann Worldgroup.
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Experiential Marketing

MEFA Diversity & Inclusion Awards 2025: winners revealed

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The Media For All awards returned for its third year celebrated the work, teams and individuals reshaping the UK media industry for the better.
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Experiential Marketing

Mattel and Smyths Toys host ‘speakeasy’ Uno event

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The activation took place on 20 November at All Star Lanes, White City.
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Experiential Marketing

Otherway’s venture capital company Anotherway sets £10m investment target

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Anotherway was set up in 2022 as a way of demonstrating a creative studio 'putting its money where its mouth is'.
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Experiential Marketing

Sky names GoodGym Grand Prix winner of Zero Footprint Fund

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Tony’s Chocolonely, Wrap, Fussy, Guppyfriend and Pärla also made this year’s shortlist.
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Experiential Marketing

T&P wins Five Guys creative brief

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T&P went up against BMB and Grey London.
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Experiential Marketing

Will Sky’s proposed takeover of ITV be good for advertisers?

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The IPA, ISBA, the7stars, Aperto Partnership and others weigh-in on what a potential merger would mean for UK advertisers.
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Experiential Marketing

Uncovering Hidden Profits in Experiential Marketing With Wheels Up’s Kristen Lauria

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This dual-purpose approach to experiential marketing delivers stronger ROI than traditional single-audience-focused events. Transformational ...
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Experiential Marketing

Henkel consolidates $825m European media account into WPP Media

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Omnicom and WPP went head-to-head for the business.
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Experiential Marketing

Havas ‘eyeing WPP bid’, The Times reports

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WPP share price rises 4% in early trading after speculation over the weekend.
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