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Monday, November 2, 2026
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CATEGORY

Experiential Marketing

FP7 McCann withdraws Cannes Lions shortlisted entry over case study query

“Step buy step” for Ikea was shortlisted four times in the Brand Experience and Activation category.

Actor and TV host Alan Cumming: AI is taking us on a journey to mediocrity

Cumming spoke at the Cannes Lions International Festival of Creativity alongside fashion designer and reality TV star Rachel Zoe.

Cannes Lions chair says 40% of entries used AI this year

Percentage of entries using AI doubles compared with 2025.

Radio Times launches first above-the-line campaign in 20 years

Ad will run across ITVX for the next six weeks.

Campaign Cannes Global Podcast, episode 2: first Lions wins and debating taste

Editors from our sites around the world report from Cannes midway through the festival.

Movers & Shakers: M&C Saatchi, WPP Media, Bauer, Joint, Oliver, Iris, Revolut and more

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

LG Ad Solutions’ Xhemile Poley on Why B2B Brands Must Reject the ‘Budget Trap’

Stop wasting budgets on vanity activations. Master a strategic experiential marketing strategy built on client goals and signed IOs.

Experiential marketing is entering its effectiveness era – The Drum

Experiential marketing is entering its effectiveness era. By Carley Faircloth-Kilmurray, Global Chief Marketing, Strategy & Brand Experiences ...

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