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Tuesday, August 4, 2026
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CATEGORY

Experiential Marketing

Zepto and Google Pay roll out ‘Not Another New Year Party’ as part of new campaign push

Zepto is closing out the year with a fresh experiential marketing move, teaming up with Google Pay for an event titled Not Another New...

Snap’s UK boss six months in: ‘I’m not naive, but I am an optimist’

Jake Thomas joined the UK business after eight years leading the platform in the United Arab Emirates.

British Gas sends Santa on a mission to highlight same-day callout service

Research from the brand found 85% of kids question how Santa gets into modern homes.

The Aperto Partnership recruits Eva Landuyt as senior consultant

This year the intermediary has run pitches for NatWest Group, Starling, BBC, Merlin Entertainments, Morrisons and Xero.

Premier Inn appoints Born Social ahead of visual refresh

The Social Shepherd previously handled the account.

Campaign Best Places to Work 2026 entry deadline approaches

Applications must be submitted by 19 December.

Starcom, Initiative and Zenith top December EMEA rankings

Meanwhile, Omnicom and Dentsu suffer losses.

Entertainment: 2026 Pop Culture Strategy: The Fan-Led, Phygital commerce revolution

... experiential marketing. The Core is IP Crossover Power. The strategy is no longer about simple licensing; it's about deep, thematic integration ...

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