{"id":432,"date":"2021-03-30T16:25:10","date_gmt":"2021-03-30T16:25:10","guid":{"rendered":"http:\/\/scene2ltd.co.uk\/news\/2021\/03\/30\/does-enough-creative-thought-go-into-online-advertising\/"},"modified":"2021-03-30T16:25:10","modified_gmt":"2021-03-30T16:25:10","slug":"does-enough-creative-thought-go-into-online-advertising","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2021\/03\/30\/does-enough-creative-thought-go-into-online-advertising\/","title":{"rendered":"Does enough creative thought go into online advertising?"},"content":{"rendered":"<p>After WPP&#8217;s Mark Read said adland puts too much emphasis on targeting the right consumers and not enough about the message, industry leaders respond.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After WPP&#8217;s Mark Read said adland puts too much emphasis on targeting the right consumers and not enough about the message, industry leaders respond.<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/432"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=432"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/432\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=432"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=432"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}