{"id":3988,"date":"2026-11-02T07:19:17","date_gmt":"2026-11-02T07:19:17","guid":{"rendered":"http:\/\/scene2ltd.co.uk\/news\/2026\/11\/02\/kpop-demon-hunters-retail-activations-the-fan-playbook-contentgrip\/"},"modified":"2026-11-02T07:19:17","modified_gmt":"2026-11-02T07:19:17","slug":"kpop-demon-hunters-retail-activations-the-fan-playbook-contentgrip","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2026\/11\/02\/kpop-demon-hunters-retail-activations-the-fan-playbook-contentgrip\/","title":{"rendered":"KPop Demon Hunters retail activations: the fan playbook &#8211; ContentGrip"},"content":{"rendered":"<p>Examining recent activations reveals a practical <b>experiential marketing<\/b> playbook, along with a major caveat. Public announcements describe what\u00a0&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Examining recent activations reveals a practical experiential marketing playbook, along with a major caveat. Public announcements describe what\u00a0&#8230;<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/3988"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=3988"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/3988\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=3988"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=3988"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=3988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}